![]() It could even be two scythes (similar to the Scion name) or inspired by the negative space on the badge of the Toyota Sienta. It could be the mirrored image of a road leading into the horizon. Others see it as the dorsal fin of a swimming shark, suggesting dynamic movement and the thrills of West coast watersports. Most analysts see it as a stylized “S” encircled and overlaid with the Scion nameplate. The Scion logo is quite recognizable, designed originally by Los Angeles company Fresh Machine. It’s commonly used as the root for “descendant of.” Thus, Scion is the “descendant of” Toyota. Scion’s name is based off the Old French cion, ciun, cyon, or sion, meaning a shoot or twig. Its first appearance was in March 2002 at the New York Auto Show via concept models BBX (released as the xB) and CCX (the tC), followed by two production models’ auto show premieres in 2003 and their market launch in 2004. Scion was introduced by Japanese-owned Toyota as a “youth brand” to attract younger American customers. ![]() Ever wonder where it comes from or what the brand’s name means? Read on to find out! The Meaning of Scion’s Logo and Name Sharp and sleek, Scion’s logo is perfect for the brand’s image. ![]() Scion might not be the most popular brand in America, but it certainly has one of the most exciting badges. Where does Scion get its name and logo design?
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